Celebs Now Publishing Tweets and More Directly to People.com
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People magazine has partnered with startup WhoSay to allow celebrities to publish essentially directly to People.com, the Time Inc.-owned magazine said Wednesday.
WhoSay.com invites celebrities to post social media content, some of which is now being cross-posted to People.com. People editors have vetted the celebrities posting to the site. Both image- and text-based posts from celebrities like actress Maggie Gyllenhaal and comedian Jim Gaffigan are already appearing in a section of People.com called “Celebrities Unfiltered.”
“For editors, it’ll be most interesting to see how this content is a jumping off point for further coverage — something a celebrity posts could turn into a news story on the homepage, or we might see an opportunity for further collaboration with a star,” People Digital Editor Janice Morris said in an email.
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