Celebrate the Twelve Days of Christmas, Ad-Agency Style
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Along with the eggnog and scores of holiday-party invitations comes yet another seasonal tradition: Agencies showing off their technical and creative chops with holiday-related projects beyond the traditional card. Below, we pick 12 of our favorites from this year.
DigitasLBi: Calendar
When the New York Post included the lads of DigitasLBi in an article about New York’s Sexiest Firms, the agency decided to do something about it — turn it into a calendar featuring the men of the agency. The calendar is “a celebration of the men at the company who walk our halls, deliver every day for our clients, and who are just good guys to have around. … they define sexy more broadly; from brawny to brainy, from seasoned to just-getting-started, from the shy to the sociable,” according to president Joanne Zaiac. It will be sold at the agency for $10, with proceeds going to charity.
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