Mar
20
CDW Brings Back Barkley for March Madness, Ads Social Element
Posted in: Uncategorized
CDW knows it has something in Charles Barkley that resonates with sports fans and IT decision makers, but in its latest March Madness-focused campaign the enterprise IT products-and-services provider is trying something new: social media.
In its fifth marketing effort using Mr. Barkley, CDW partnered with sports-and-technology information provider STATS and Reddit during the NCAA tournament for its “Smart Growth” campaign.
The decision to add a social component to what already seemed like a winning formula was made in hopes of connecting more directly with potential customers.
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