Jun
07
CDOT: Click It For Quick Trips
Posted in: Uncategorized
While doing research for CDOT’s annual seat belt campaign, we found a striking disparity: drivers were less likely to buckle up when driving short
distances, even though that’s when most accidents occur. We put the quick trips drivers make to grab everyday items in our sights, positioning the items themselves as the direct cause for dangerous collisions. We created outdoor, social, ambient and radio executions to this effect to stress the importance of always buckling up, even for quick trips.
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