Jun
04
CBS, NBC, Fox Start Making Ad Deals as TV Upfront Comes to Life
Posted in: Uncategorized
After what has been a quiet few weeks following broadcaster’s presentations, the upfront marketplace is finally starting to move.
NBC, Fox and CBS have started securing ad commitments as part of this year’s upfront negotiations for ad time in the approaching TV season, according to people familiar with negotiations.
The pace suddenly appears to be moving quickly, with NBC moving through the market “briskly,” the people said.
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