Sep
15
CBS All Access Will Rebrand as Paramount+ Next Year
Posted in: UncategorizedKey Insights ViacomCBS hopes the rebranded service will help it find a bigger foothold in the increasingly crowded streaming space. The company has previously said that consumers have positive associations with the Paramount brand. CBS All Access will be rebranded as Paramount+ in the streaming service’s long-in-the-works major overhaul and expansion in early 2021, ViacomCBS…
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