Apr
24
Cathy Coughlin, Former Global Marketing Exec at AT&T, Dies at 57
Posted in: UncategorizedThis obituary was provided by the company and lightly edited by Ad Age.
Cathy M. Coughlin, a former AT&T global marketing executive who crafted the company’s image as a mobile technology leader and personally launched a campaign against texting while driving, died Thursday at her home in Dallas after a battle with pancreatic cancer. She was 57.
In a 35-year career that took her from an entry-level manager to senior exec VP-global marketing officer at AT&T, Ms. Coughlin brought to the job a passion for people, operational excellence and community involvement.
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