Catalina Program Gives Shoppers Peek at Next Week's Deals
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Catalina is launching a program that gives shoppers personalized previews of next week’s deals from store circulars as they check out. It’s a move aimed in part to address the shrinking reach of printed circulars.
Numerous websites and blogs already preview deals that will show up in Black Friday circulars or newspaper coupon inserts a week or more in advance. But the Catalina program, dubbed “My Favorite Deals,” looks to make the practice legit — and systematic.
Testing so far indicates it has wide appeal, said Todd Morris, president of Catalina’s U.S. business, increasing sales of promoted items by 1.5% to 5%, and overall sales to shoppers reached by 1.5%. The idea is to encourage them to come back more regularly to get the deals they know are coming.
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