Hasta La Creative!

Wanted to share the third installment in Carter’s, America’s most recommended children’s clothing brand, “Made for This” campaign. Created by Venables Bell + Partners, this new spot “Work Email” shows a woman navigating her life as both a professional and a new mother. This feels especially relevant during these unusual times, where navigating the juggling act that is work-life balance is especially difficult.

In the spot, a woman returns home and reads an encouraging and supportive after-hours email from her boss before changing gears and soothing her newborn. As a company who has spent generations by parents’ sides, Carters speaks from a place of optimism in reminding parents just how inspiring and resilient they are.