Hasta La Creative!

Walk into one of the new Verizon Wireless stores, in Chicago or Houston, and you may find it hard to spot the phones. They’re buried in the back. At the front, the store stocks rows of accessories and digital gizmos: smartphone cases, headphones, fitness-trackers, smart-watches and connected devices for the home. It even sells drones.

The nation’s largest wireless carrier has opened two central city “destination stores” — and a third, smaller outlet in Seattle — this month as it prepares for an assertive holiday sales push. Verizon, like its rivals, is promoting deals on smartphones.

But a big focus this season is putting new devices into consumers’ hands and getting consumers inside their doors.

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