CarMax Is Indeed Shopping for a New Agency
Posted in: UncategorizedEarlier this month we heard that CarMax, the used car retailer made famous by a couple of Super Bowl spots, would soon be searching for a new AOR after parting ways with New York’s Silver + Partners. Neither the agency nor the company commented at the time, but today Adweek confirmed that report.
For a refresher, here’s the company’s 2011 Super Bowl spot:
Sources who didn’t notify us told Adweek that the never-announced review will start later this week and that the list has already been narrowed to three agencies located near the company’s Virginia headquarters:
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