Mar
22
Cardi B tries to trademark her catchphrase. And Facebook flubs again: Friday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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Cardi B’s favorite catchphrase — “Okurrr” — got extra attention when she said it during a Pepsi commercial that ran during the Super Bowl. (Basically, it’s a variation on “OK.”) Now she’s seeking to trademark “Okurrr” for use on paper goods and clothing, Billboard reports. The singer also filed for a trademark on a slight variation of that — Okurr with two r’s instead of three.
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