Feb
05
Carat Wins MasterCard’s $250 Million Global Media Business
Posted in: UncategorizedMasterCard has selected Carat to be its new media agency across most of the globe, retaining incumbent UM only in Latin America.
The marketer spent $126.6 million on domestic measured media in 2012, the last full year of available spending data from Kantar Media. Globally, the company spends about $250 million, according to people familiar with the matter.
The latest review came down to a group of finalists that also included a team from WPP’s Group M and Omnicom’s PHD.
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