Hasta La Creative!

It’s never too early to start thinking about the World Cup, just 15 months away.

In a charming new McDonald’s spot full of joy and camaraderie, a group of Latino guys are happily playing a hard-fought soccer game at night on a dimly-lit hard dirt court. The only illumination appears to be the tiny, shimmering sparkles of lights from nearby hills that form a breathtaking backdrop to the soccer game.

The court suddenly goes dark, right before the critical game shot is about to be taken, and the men call out for just one more minute. After the light flashes back on and the game finally ends, we see the field has been lit by a McDonald’s sign in the adjacent parking lot.

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