Capita for the British Army: Reserved for More
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After the last 18 months, where we’ve seen our lives limited by restrictions, the campaign shows how the Army Reserve can answer the need for those looking for something more fulfilling, to make up for lost time.
Through the campaign, the Army want to show how by joining the Army Reserve you can add an extra dimension to your life by developing your sense of self-belief and belonging, and helping communities, letting you make a real impact all in your spare time.
This year, the Army is looking to encourage more people to apply to join one of the 500 Army Reserve units spread up and down the country. With a commitment of just 19 days a year, the Army Reserve is a paid part time commitment which can be done alongside your normal life.
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