Hasta La Creative!

The Cape Town Fish Market is on a big drive to educate people about how fresh its fish is compared to that of some of its competitors, which is actually frozen. Because when the Cape Town Fish Market says fresh, it means fresh from the sea, not “fresh” from the freezer. We created this tongue-firmly-in-cheek TV ad to help people tell the difference between fresh and “fresh”.

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Additional credits: 7 Films Production