Cannes Lions Predictions From Former Jury Presidents: Tash Whitmey
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Each year before the Cannes Lions International Festival of Advertising, Ad Age asks creatives execs around the world for their thoughts on what will nab big honors this year. For 2017, we checked in with the festival’s former jury presidents for insight into what they believe works best for each category and for their advice to this year’s judges. We’ll be counting down each day until the festival with their thoughts.
Any other work, regardless of category that made you jealous or that you expect to win big?
It may not win big in Cannes, but I really like “ReSearch” by Swedish product development company Semcon. It’s a free browser extension that gives men and women equal space in image search results. It tackles stereotypes around “male” and “female” job — think engineer for the former and nurse for the latter — by automatically performing a parallel search in order to gender balance the results, before showing both sets of results side by side.
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