Cannes Lions Predictions From Former Jury Presidents: R/GA's Chloe Gottlieb


Any trends you do expect to see?

Last year, we saw an increase in AR and VR work, but it still felt like it was in its early stages. This year, I expect to see more refined work in this space that shows a deeper understanding and grasp of the technology.

There has been talk in the past of Cyber being eliminated as a category (even from the show organizers themselves) because Cyber” seems to permeate all work now. What are your thoughts on this?

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