Hasta La Creative!

A challenge for Amazon, an all-in-one magazine and three other brilliant ideas were the winners of the 2013 Future Lions, announced today in Cannes by ad agency AKQA.

The agency’s co-founder and chief creative officer, James Hilton, and its founder and CEO, Ajaz Ahmed, hosted the ceremony, which honors student ideas created for brands without any constraints of media, technology or audience. This year, the eighth installment of the Future Lions, which is also Cannes Festival’s official student showcase, saw more than 1,500 entries coming in from all over the world.

“Awaken by Amazon,” by a group of Japanese students, was one of the year’s winners. The project was aimed at helping increase literacy in India, by using Amazon books. The idea was to collect the books that go unused in developed countries from customers, who could send the tomes using the boxes their purchases came in. It was developed by Tokyo Institute of Technology’s Konomi Tashiro, Keio University’s Tatsuki Tatara, Kenji Shimo and Taichi Nihei and Waseda University’s Tomoki Hayashida.

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