Cannes Clash: Publicis Groupe's Pull-Out Shocks Marketers and Agencies
Posted in: Uncategorized
Written from reports by Ad Age’s correspondents in Cannes: Brian Braiker, Lindsay Stein, Ann-Christine Diaz, Laurel Wentz, Jack Neff and E.J. Schultz.
It’s only three weeks since Arthur Sadoun took over as president-CEO of Publicis Groupe, but he’s already made an impact — to the solar plexus of the Cannes International Festival of Creativity. From his table at the Majestic, Sadoun said that the holding company would sit out the industry’s biggest creative event next year, as well as other awards programs and SXSW and CES for good measure. It was a statement that shook many in Cannes, including many Publicis staffers who had not been informed, or had just learned the news while at Cannes.
“Arthur likes to make things explode,” said one high-level Publicis executive who said he was shocked. After learning about the edict, he said he left his dinner table to make calls to his home country to break the news.
Post a Comment