Cannes 2014: South by Southern France via MRY
Posted in: UncategorizedAfter spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas.
David Berkowitz, Chief Marketing Officer
The biggest surprise for my first year in Cannes was how much the festival resembled another that I’ve been going to for years – South by Southwest. Everywhere along the most populated areas of the Palais and the Croisette were banners for tech brands such as Google, Yahoo, Microsoft, Pinterest, Spotify, and the Mobile Marketing Association. Yachts flew flags of companies such as Celtra, Vibrant Media, and True[x]. Even more traditional brands such as the Daily Mail and Clear Channel were heavily touting their digital offerings. On the main stage, celebrities followed suit, with Patrick Stewart taking a “dronie” (a selfie powered by a drone) for Twitter, and Kanye sharing the secrets behind his famous wedding photo on Instagram. Meanwhile, Volvo Trucks won in B2B for a YouTube campaign, while British Airways triumphed in out-of-home awards for a billboard powered by real-time flight data. 2014 is the year tech totally took over the Lions, and there’s no turning back.
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