Apr
04
Candy Trade Group Seeks PR Help as Sugar is Blamed For Americans’ Obesity
Posted in: Uncategorized
A candy industry trade group is conducting a PR agency review as health advocates increasingly point to sugar as the top culprit for the nation’s obesity problems.
The Washington D.C.-based National Confectioners Association is currently in talks with four shops, said one person familiar with the matter. According to the executive, the group is looking for both public affairs and consumer-facing marketing support.
Among its many members are Mars Chocolate North America, Mondelez International, Nestle Confections and Snacks and The Hershey Company.
Post a Comment