Hasta La Creative!

Online
Canal Plus

For the launch of the CANAL+ Young Pope series, we wanted to promote Pius XIII, a modern yet ultra conservative pope played by Jude Law. We created AiMEN by programming the artificial intelligence IBM Watson to the image of this pope so that he could express himself in real time on social networks. It answers users in a contextualized way by only quoting verses from the Bible when they go too far or are contrary to the morals of Pius XIII.

Advertising Agency:BETC, Paris, France
Executive Creative Director:Stéphane Xiberras
Creative Directors:Benjamin Le Breton, Arnaud Assouline
Art Director:Julien Vergne
Copywriter:Alexandre Girod
Digital Producer:Bao Tu Ngoc
Assistant Producer:Josselin Bondoin
Strategic Planner:Julien Levêque
Production Company:Make Me Pulse