May
24
Can Personalization Make Advertising Great Again?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when advertising was great.
That Coke campaign came out at a very different time, with very different consumer expectations.
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