Hasta La Creative!

Marketing may be the realm of the CMO, but the ultimate marketing decisions are often made by general managers. And for many marketers, their position is merely one stop on a path leading to general management.

To get a better sense of the implications of that step, Advertising Age recently asked two marketers who have made the move about their experience.

Mike Indursky worked in a variety of marketing roles at Unilever and L’Oral from 1993 to 2005 before becoming chief marketing officer of Burt’s Bees, where he worked before and after its acquisition by Clorox Co. In 2010, he became president of beauty marketer Bliss World, shifting to general management.

Continue reading at AdAge.com