Can Mark Wahlberg's New AT&T Campaign Stem Customer Losses?
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Mark Wahlberg says “the entertainment-loving people of America” should be able to watch their favorite TV when and how they want in a new campaign for AT&T that pulls together the telco giant’s various offerings.
The campaign, called “Terms & Conditions,” pitches AT&T’s DirecTV, internet service and wireless service by describing how customers can stream shows and live TV across their devices using AT&T with unlimited data.
“We don’t want just some of our television on [the phone], we want all of it — all our favorite shows and live channels. Even C-SPAN,” Wahlberg says in one spot as he and actor and comedian Rob Corddry tuck a dozing politician in with a pillow and blanket. Then, he whispers: “A valuable and underappreciated public service.”
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