Hasta La Creative!

I always knew Kendall Jenner was capable of changing the world. And to think all she needed was a can of soda.

I’m of course talking about the latest Pepsi commercial, which will continue to be the source PR headaches and “what not to do” case studies for some time yet. Kendall’s a survivor. It’s not her I’m worried about. It’s us I have concern for; or, more specifically, our need to derive some form of cultural sensibility from something that’s designed to be essentially vacuous.

If anyone’s to blame for Pepsi’s failings it’s us; our inability to suspend our disbelief and accept that what we’re seeing is a thinly-veiled effort to sell products in a memorable way.

Continue reading at AdAge.com