Can Huawei’s Latest Branding Campaign ‘Make It Possible’?
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Chinese telecoms giant Huawei, recently ranked as the world’s third-largest smartphone maker, kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona this week.
With the tagline “Make it Possible,” the campaign unveiled at the world’s largestcmobile phone trade show supports Huawei’s line of Ascend smartphones. Huawei calls the new Ascend P2 “the fastest smartphone in the world” and hopes it will help cement its position in the consumer electronics industry.
WPP, hired late last year to handle Huawei’s global corporate branding, was not involved in the effort. Nor was Publicis Groupe’s Bartle Bogle Hegarty, which did a campaign for Huawei devices last year. Saatchi & Saatchi Shanghai is behind the “Make It Possible” effort.
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