Can 'Fixer Upper: Shark Week' Live Up to Hype?
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, July 31:
With the news that Discovery is buying HGTV owner Scripps (see No. 6, below) — a tie-up Ad Age Deputy Editor Judy Pollack is (optimistically?) referring to as “Fixer Upper: Shark Week” — some of cable TV’s most reliably addictive time-wasters (er, I’m sorry, I should say engrossing, educational and inspiring shows) face consolidation. Who among us would not be willing (or at least able) to mindlessly while away a Saturday afternoon watching a marathon of “Property Brothers Naked and Afraid” or “Flip or Flop Alaska: The Last Frontier” — not to mention Chip and Joanna Gaines (CGI versions of them) racing a great white shark (a real one this time)? I suppose I’m jumping the gun (and/or the shark). Anyway, let’s get started …
1. A bit of a stretch, Daily News, but OK, fine:
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