Hasta La Creative!

Organizations are spending countless hours and dollars to transform into digitally-deep, Snapchat-savvy marketers.

In lieu of a better plan, many have relied on hiring digital natives — or at least the “digitally immersed” among us — to teach everyone else how this new-fangled stuff actually works.

These employees spend their days servicing client needs, and their nights creating training programs intended to help their colleagues grasp the difference between DSPs, SSPs, DMPs and a host of other acronyms. (Ad Age just published some useful definitions here, actually.)

Continue reading at AdAge.com