Hasta La Creative!

As new U.K. Prime Minister Theresa May moves into her official residence at 10 Downing Street this week ready to begin the Brexit process, British consumers are facing increasingly uncertain times.

Pulling the country out of the European Union after 43 years will inevitably be a painful and protracted process, and research by JWT London suggests that Brits might be open to cues from brands.

Not surprisingly, confused British consumers are looking for all the help they can get in dealing with Brexit: 71% of the small sample of U.K. adults agreed when asked if they want brands to educate them on what the referendum outcome means for their products and services, and 51% agreed that British brands should go as far as to change the way they advertise.

Continue reading at AdAge.com