Hasta La Creative!

Getting into “walled gardens” isn’t easy. And that increases the odds Procter & Gamble Co. will have to make good on its threat to stop spending money on digital platforms that don’t get industry-standard audience measurement by year end.

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council — something Chief Brand Officer Marc Pritchard has been talking about at least privately since last year and publicly since January.

But it’s no slam dunk that any of the so-called “walled gardens” social networks that guard their data tightly and account for the lion’s share of digital advertising revenue actually will meet that deadline.

Continue reading at AdAge.com