Jun
22
Campbell Soup Hires VP To Helm Digital Acceleration Push
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Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing organization with the aim of expanding its digital efforts throughout the company.
Matt Pritchard has joined Campbell in the new role of VP-digital acceleration group. He had been global head of digital at GlaxoSmithKline Consumer Health and previously worked on Kellogg Co.’s European digital strategy and operations. Pritchard reports to Chief Commercial & Marketing Officer Greg Shewchuk.
Campbell is trying to move “from digital mass to digital personalization,” said Shewchuk, noting that when joined Campbell in early 2016, the company was more focused on a traditional approach to digital marketing.
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