Hasta La Creative!

Campbell Soup Co. is bolstering its marketing ranks by hiring a former UM exec for the newly created position of VP-integrated marketing.

Yin Woon Rani will “be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies,” according to a statement. She will report directly to Senior VP-Chief Marketing Officer Michael Senackerib.

From late 2011 to early 2013, Ms. Rani was North America president for the Interpublic Group of Cos.-owned media agency. She left UM in March, amid a raft of management changes at Mediabrands, the umbrella company for IPG’s media agencies.

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