Hasta La Creative!

Sonos has unveiled its contender in the voice-activated smart speaker market, the Sonos One, and along with it, a new campaign that leverages the music, names and tracks of 40 top recording artists to show how the brand can help you “reset” the mood of your home.

One spot, for example, shows a teenage boy crying in his room. “Play ‘Incomplete Kisses’ by Sampha,” he says, falling back on his bed. When his mother knocks on the door, he commands the device to “Play hardcore,” changing the audio to a glaring tune, until Mom walks in and sees her weepy son. “Play last song,” she says, and the song switches back. “From heartbreak to healing,” the copy reads.

Another shows a man setting out dinner, playing a romantic tune but pausing it when he realizes his wife will be home late from work. When she arrives, still mired in job stress, he taps the speaker and she decompresses. “Play song in the bedroom,” she commands. Copy then reads, “From working late to midnight date,” followed by the tagline, “The smart speaker for music lovers.”

Continue reading at AdAge.com