Dec
04
Cadillac Leaving Lowe for Publicis
Posted in: Uncategorized
Cadillac has named Publicis Worldwide its new global agency of record, Ad Age has learned.
The decision comes less than two months after the dissolution of Interpublic Group of Cos.’ Rogue, which was created to handle Cadillac. The now-disbanded shop originally consisted of Lowe & Partners; Boston creative agency Hill Holliday and Detroit-based Campbell Ewald — the last of which has now merged with Lowe.
According to Kantar Media, Cadillac spent $280 million in measured media in 2013.
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