Sep
26
Cadillac is pulling its HQ out of New York
Posted in: Uncategorized
General Motors is moving Cadillac’s headquarters back to Michigan roughly three years after the brand moved to New York City’s trendy SoHo district.
The decision comes less than six months after GM executives ousted Cadillac President Johan de Nysschen, a former Infiniti and Audi executive, in exchange for Steve Carlisle, a GM lifer who most recently led the automaker’s Canadian operations.
In March, Cadillac installed former McDonald’s U.S. marketing chief Deborah Wahl as global chief marketing officer, replacing Uwe Ellinghaus, who was an advocate for the New York HQ. Cadillac’s lead agency is Publicis Groupe’s Rokkan, which has offices in New York and Detroit.
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