May
22
Cable Companies Chafe as Low-Rated Channels Change Names
Posted in: Uncategorized
Cable networks are rebranding themselves, and pay-TV operators aren’t pleased.
At least six channels are changing their names and programming this year to attract more viewers, advertising dollars and higher subscriber fees from cable and satellite companies. News Corp.’s Speed, for instance, will become Fox Sports 1 in August. NBC Universal, which changed Versus into the NBC Sports Network last year, it now switching G4 to the Esquire Network, with upscale programs for men.
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