Jun
16
CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'
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Once again, creative and media agencies dominated the Cannes Lions PR category, despite the festival’s addition of a PR agency partner option and an increase in submissions from PR agencies.
Entertainment group Creative Artists Agency won the PR Grand Prix with partner agency Edelman for “The Scarecrow,” an integrated campaign for client Chipotle Mexican Grill.
What is it: Following the success of its 2012 Cannes Grand Prix winner “Back To The Start,” Chipotle and CAA Marketing developed a short film in which Chipotle took on Big Food in order to highlight its own sustainably-sourced ethos.
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