Bye, Kathie Lee Gifford. Plus, key moments from the Google hearing: Wednesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
WPP has a shimmery new logo to go along with its turnaround plan and its flashy new vision of itself as a “creative transformation company.” The logo for the ad giant — errrr, sorry, creative transformation company — uses tiny colorful dots to spell out the letters in its name. On the Ad Age internal Slack, it drew comparisons to a Lite-Brite (remember those?) and to colorblindness tests made of tiny dots of color. WPP agencies Superunion and Landor worked on the visual identity, which has some symbolism behind it: All the dots represent the ad giant’s “people, agencies, capabilities and markets that work together as one for clients.” With the new logo out of the way, now comes the hard part: pushing onward with the restructuring plan. Read Megan Graham’s story in Ad Age about WPP’s three-year turaround plan.
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