Apr
12
BuzzFeed’s 2008 Investor Pitch: See Jonah Peretti’s Predictions, Right and Wrong
Posted in: Uncategorized
Back in the spring of 2008, BuzzFeed founder and CEO Jonah Peretti put together an investor deck as his five-employee startup was trying to raise its Series A investment. Yesterday, he showed it to his staff at an all-hands meeting; BuzzFeed President Jon Steinberg was then kind enough to pass it along to Ad Age. We’ve embedded the full 21 slides below.
Some of Mr. Peretti’s business projections proved wrong — way wrong. For example, Mr. Peretti predicted that BuzzFeed would “dramatically grow traffic without hiring editors.” His company’s editorial staff now numbers 90.
In an email this morning, he explained his thinking at the time.
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