BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way
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BuzzFeed is starting an effort to train agencies in BuzzFeed-style storytelling — all the better to support its bottom line with sponsored posts, also known as “native advertising.”
Its Social Storytelling Creator Program, inspired by agency cultivation efforts at Facebook and Google, is meant to seed the market with agencies and people that will do great work in the social storytelling space, according to Jon Steinberg, president and COO at BuzzFeed, who previously helped develop small business partnerships at Google. “We want more people doing it in a high quality way,” he said.
Agencies that take part in the program will receive “accreditation” from BuzzFeed, including a badge they can slap on their website and supporting materials. BuzzFeed won’t charge agencies to take part, but does plan to require minimum budgets from the agencies’ clients.
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