BuzzFeed Hires Tumblr Exec as Chief Revenue Officer
Posted in: Uncategorized
BuzzFeed has hired Lee Brown, Yahoo’s global head of brand partnerships, as its chief revenue officer, the company said Wednesday.
At Yahoo, Mr. Brown led Tumblr’s native-ad business. In his new position, he will oversee BuzzFeed’s sales organizations, “responsible for driving business globally with new and existing revenue streams,” according to a memo from BuzzFeed President Greg Coleman.
BuzzFeed’s revenue model is based on selling native ads, which seek to mimic the editorial content surrounding it. Last year, the company generated more than $100 million in revenue. Tumblr, which is owned by Yahoo, is expected to ring up about that much in revenue in 2015 thanks to its own form of native ads, according to remarks last year from Yahoo CEO Marissa Mayer.
Post a Comment