Buzz Beyond Facebook, Twitter: Gnip Pools Data from Tumblr, WordPress
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In a reminder that brand chatter doesn’t just happen on Facebook and Twitter, one data middleman is bundling together the conversation stream from four of the web’s most pervasive blog and commenting platforms.
Gnip — the conduit to the so-called Twitter firehose is getting into what you might call the packaged-data goods business. The firm already provides access to several digital data streams used by social analytics firms and marketers, but today will start offering a combined data set with content from Tumblr, WordPress and commenting platforms Disqus and IntenseDebate.
The four companies are already partners of Gnip (pronounced guh’nip), and their data feeds will still be available la carte. But firms that want a combined view of what people are saying on blogs and in story comments will have access to a much larger pool of social data.
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