Jan
29
BurgerFi Bets on Better Beef in First Big Creative Push
Posted in: Uncategorized
Beef burgers, including one where the bun is replaced by lettuce for the mom, are the focus of the first three ads.
“They wanted to make sure that that [the quality of the beef] came through the campaign loud and clear,” says Pete VonDerLinn, executive creative director at Partners & Napier. Then, the “Every 1” message can be adapted for other items on the menu, including chicken sandwiches, a veggie burger and onion rings, he says.
Post a Comment