Jan
24
Burger King teases its return to the Super Bowl with the King's ad shoot
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The chain’s 45-second Super Bowl ad will feature the Whopper and run in the fourth quarter. Agencies on the project include David Miami, MullenLowe and Horizon.
Keeping with a theme of mystery leading up to its Super Bowl ad, Burger King is partnering with DoorDash on a Mystery Box promotion for DoorDash app orders of $10 or more. DoorDash is also waiving delivery fees on BK orders through Feb. 4.
The teaser was released after preliminary results released by BK’s parent company, Restaurant Brands International, showed Burger King’s sales rose 0.8 percent in the fourth quarter and 1.4 percent for all of 2018. The fourth quarter included the chain’s 1-cent Whopper at McDonald’s campaign.
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