Burger King May Be Cannes' Wackiest Marketer of the Year Yet


Burger King will be honored as the Cannes ad festival’s Creative Marketer of the Year this week on the strength of that took a lot of risks — and, sometimes, bizarre turns.

Flame-Grilled Restaurants

Seems Burger King’s grills may have worked a little too well in these ads from David. They showcase photos of BK restaurants in Italy, Oregon and Pennsylvania that, in real life, went up in flames — with the tagline “Flame grilled since 1954.”

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