Hasta La Creative!

Bupa UK has this week launched #PowerfulRealStories, a digital media campaign in support of women’s mental health, encouraging people to share their real stories and “unfilter” their lives. The films will be hosted on Instagram and YouTube using programmatic video.

The new campaign, created and produced by Bupa UK in collaboration with creative content agency Contented Group , features two powerful 2 x 30 second films, filmed as a single take execution, with one continuous shot of two women speaking directly to camera, as if they are being filmed at home, using granular, intimate videography. As they speak, their composure and conversation slowly ‘unfilter’ revealing the inconsistencies between ‘filtered’ lives on social media and people’s daily realities and struggles.