Budweiser Signs Rihanna For 85-Country Campaign
Posted in: Uncategorized
Rihanna is joining Anheuser-Busch InBev’s stable of music stars, which already includes Jay-Z and Justin Timberlake.
The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week. The effort, called “Made for Music,” includes TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna’s and Jay-Z’s concerts.
The campaign marks Bud’s first coordinated international push involving music and comes as the brewer seeks to build a global beer brand on par with what Coke has done in the soda category. Music “allows us to bring Budweiser back as an icon of pop culture,” said Ricardo Marques, Bud’s global advertising director. Music has “been a tremendous force in shaping pop culture around the world,” he added, noting that it is a “universal language” that “transcends cultures, language and connects people from different backgrounds.”
Post a Comment