Hasta La Creative!

It’s safe to say that carbohydrates, sugars, protein and polyunsaturated fat contents were not a big topic of conversation in the Middle Ages. But that is not stopping from Bud Light from inserting a discussion about nutrition facts labeling into its medieval-themed “Dilly Dilly” campaign.

The new ads come as the nation’s largest beer brand adds a comprehensive list of ingredient labels to its packaging. One of the spots shows the campaign’s king character rehearsing a speech about putting the labels on every case of Bud Light. Another ad (at bottom) shows the labels being spread across the medieval kingdom via bow-and-arrow.

Continue reading at AdAge.com